About MarketWord

A UNIQUE HI-TECH MARKET DEVELOPMENT ORGANIZATION

MarketWord brings you award-winning expertise and experience in all aspects of hi-tech strategic marketing and marketing communications that will transform your company and your customers.

MarketWord’s unique approach helps create and deliver your special value proposition in an unbroken and consistent chain of communication from your boardroom to the market and your customers.

Whether acting as a marketing consultancy, marketing outsource or provider of distinct services, MarketWord’s goal is timely acceleration of revenue with cost-efficient world-class services and to leave you empowered to generate your own marketing strategies and programs.

MARKETING EXPERTISE AND STRENGTHS

MarketWord’ services cover all aspects required for the most cost-effective awareness and lead generation activities.

These include unique positioning, messaging, branding, press relations, online and live events, technical marketing, all aspects of marketing development and communications, conference speaking, industry engagement, rapporteur services, media and analyst relations.

Practical hands-on execution is based on perhaps the industry’s most comprehensive marketing system and a track record of success – not just a theoretical view. See the Services and Tech pages for more on expertise.

Although MarketWord has a unique marketing structure, it’s the focus on how products and services can motivate and inspire potential client/customers that creates the context for all the work and our passion for your success.

While we believe our expertise and experience is invaluable, the only thing that really matters is what can be newly created for you today/next.

TECHNICAL EXPERTISE

In depth expertise on testing, performance and usability and user interfaces, wired & wireless infrastructure, Ethernet, IP, IPv6, switched and routed networks, OAM, converged networking, including IPTV, Video Quality, Carrier Ethernet services, Cloud Computing, SDN, NFV, Broadband, AI/ML, Intent-based networking and mobile backhaul. Current holistic understanding of Cybersecurity including knowledge on Cloud and Multi-Cloud Migration security issues, techniques and models such as Zero Trust, Secure SD-WAN, Asset and Risk Assessment, Container security, etc. More on the Tech page.

TOOLS EXPERTISE

See Services Page

INDUSTRY CONTRIBUTIONS

2019-2021 Member (MEF) – SASE, Zero Trust, SD-WAN

2019-2021 Working Group member Open Network User Group (ONUG) – Elastic Services, Cloud Migration, Cybersecurity

2018-2020 Member Broadband Forum (BBF)

2015-2018 Strategic and Tactical Marketing, Social Technologies for the BBF

2015 Co-Chair Professional Services Certification, MEF

2006-2014 Strategic Marketing Support, MEF

2009-2011 Co-Chair Global Interconnect, MEF

2007-2009 Board Member CTC-Los Angeles

2003–2006 Chair of the Board, MEF

2002-2003 VP Marketing, MEF

1999-2001 Chair of the Board 10 Gig. Ethernet Alliance

1998-1999 Board Member Gigabit Ethernet Alliance

Standards body experience: IEEE, IETF, BBF, MEF, etc.

MARKETWORD INC, PRESIDENT, MARK FISHBURN

Prior to founding MarketWord in 2006, Mark Fishburn held roles as Managing Director, VP marketing, VP sales, VP market development, technical strategy, and business unit manager with Xerox, Retix, Netcom Systems, Spirent. He has been a board member and chairman of several industry associations and frequent speaker at industry conferences worldwide.

2006-2021 MarketWord Inc., Founder, President

Client list and testimonials see below.

2019-2020 The Management Firm., Co-founder

Facilitating fast-paced business transformation.

1996-2006 Netcom/Spirent, VP Marketing, IPO. Responsibilities: product marketing, marcoms, standards

1992-1996 Achieve Inc, AI sales software, founding president

1984-1992 Retix, UK Dir. Sales, UK Managing Director, VP Software Business Division Manager (USA). Sales person & sales team of the year, IPO

1981-1984 Xerox: Prod Marketing, Ethernet, 8010 Star workstation

>25 Industry marketing awards
Created unique process covering all aspects of marketing
Organized, managed and speaker at 100+ events
Extensive sales, systems and applications software development, support experience

Education

North London University(current name) Studied BSc. Special Mathematics
Ongoing personal training and development: Landmark Worldwide 2006 – 2020
(The inspiration for MarketWord and critical for empowering organizational development)
Exponential Organizations 2019-2020 Certified Coach and Consultant (critical for the introduction of disruptive technologies and innovative business practices)

MILESTONES

Delivered world’s first Gigabit Ethernet copper product, July 2, 1999

Delivered world’s first Gigabit Ethernet fiber product, April 23, 1997

Installed Europe’s first commercial Ethernet. Paris 1982

EXPONENTIAL ORGANIZATIONS

Exponential Organizations are defined as delivering 10x better, faster, cheaper and must have three components represented by:
MTP, SCALE and IDEAS
An ExO’s Massive Transformative Purpose(“MTP”) reflects an organization’s aspiration and why it exists.
“SCALE” focuses on external elements: Staff-on-Demand | Community and Crowd | Algorithms | Leveraged Assets | Engagement.
“IDEAS” focuses on internal elements: Interfaces |Dashboards| Experimentation | Autonomy |Social Technology.
EXO Consultant and and Sprint Coach Certification achieved 2019. ExO is a rapidly growing worldwide community of around 4,000 consultants expert at introducing and training in the introduction of innovative management and technical approaches to large organizations.

THE COMPANY WE KEEP

“Mark played a pivotal role in transforming the Broadband Forum. He made seminal contributions across many of the new projects to enable the Forum to re-position itself successfully in the rapidly evolving global broadband ecosystem. He also introduced state-of-the-art collaborative tools to accelerate delivery of new work.”

I have known and worked with Mark Fishburn for over 30 years. Ever since he founded MarketWord, 12 years ago, I have seen him add significant value to a large number of well-known technology companies. His depth of experience and broad industry knowledge brings innovative sales and marketing practices that build tangible top and bottom line results. Prior to founding MarketWord, Mark was instrumental in the rapid growth and successful IPOs of two leading-edge network companies. I believe Mark and his company bring extraordinary value and a sophisticated independent perspective to a high-level Management Team. I recommend them.

“Having worked for service providers such as CenturyLink for 25 years it’s great to see someone who really gets their requirements and business needs. The transformation of Broadband Forum and masses of high quality work and commitment raised the standard of all the work of the Forum. It was great to work with Mark and I highly recommend his company”

As a new 2018 open source project, Mark was instrumental in helping us position our message within industry. He guided us through the process of creating our value statements in the form of white papers, webinars, presentations and graphics using visuals and language that would resonate with the audience regardless if they were a C-Level executive or a software engineer. Just a great experience all around.

“I really appreciated working with Mark on a number of Broadband Forum activities. Mark has been a great inspirer and key contributor to the renewal of the Forum’s DNA not only with the introduction of agile and more collaborative tools but more importantly the members mindset. He was instrumental for the marketing activities (collaterals, webinar) for the Broadband Access Abstraction Project. Overall, Mark has a deep insight of the Telco market and has an instinctive attitude in translating a technical solution into its benefits and market impact.”

“Mark Fishburn has been one of the most significant marketing leaders in the ICT industry over the last two decades. If you’ve encountered marketing from MEF and/or Broadband Forum, you have almost certainly seen, heard or read his work even if you didn’t know he was the creator. Based on almost a decade working with Mark in both the MEF and Broadband Forum, I would strongly recommend him to anyone looking to clearly articulate what makes products and services successful in both business and consumer networking markets.”

I worked with Mark for almost two years of busy marketing activities. Mark is an outstanding Marketing professional who can think globally, brings knowledge of the Broadband Telecommunications industry, and always advances a vision that products and services can and should improve society. His friendly approach facilitates an environment of creative discussion. I enjoyed working with him.

MarketWord has directly or via its contracted clients provided marketing support to the following companies.

Also via work for the MEF and BBF indirect support has been provided for a further 250 member companies.

ABOUT MARKETWORD

THE COMPANY WE KEEP

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