MarketWord brings you award-winning expertise and experience in all aspects of hi-tech strategic marketing and marketing communications that will transform your company and your customers.
MarketWord’s unique approach helps create and deliver your special value proposition in an unbroken and consistent chain of communication from your boardroom to the market and your customers.
Whether acting as a marketing consultancy, marketing outsource or provider of distinct services, MarketWord’s goal is timely acceleration of revenue with cost-efficient world-class services and to leave you empowered to generate your own marketing strategies and programs.
MarketWord’ services cover all aspects required for the most cost-effective awareness and lead generation activities.
These include unique positioning, messaging, branding, press relations, online and live events, technical marketing, all aspects of marketing development and communications, conference speaking, industry engagement, rapporteur services, media and analyst relations.
Practical hands-on execution is based on perhaps the industry’s most comprehensive marketing system and a track record of success – not just a theoretical view. See the Services and Tech pages for more on expertise.
Although MarketWord has a unique marketing structure, it’s the focus on how products and services can motivate and inspire potential client/customers that creates the context for all the work and our passion for your success.
While we believe our expertise and experience is invaluable, the only thing that really matters is what can be newly created for you today/next.
In depth expertise on testing, performance and usability and user interfaces, wired & wireless infrastructure, Ethernet, IP, IPv6, switched and routed networks, OAM, converged networking, including IPTV, Video Quality, Carrier Ethernet services, Cloud Computing, SDN, NFV, Broadband, AI/ML, Intent-based networking, Blockchain, mobile backhaul and security. more on the Tech page.
See Services Page
|2019-2021 Member (MEF)|
|2019-2021 Working Group member Open Network User Group (ONUG)|
|2018-2020 Member Broadband Forum (BBF)|
|2015-2018 Strategic Marketing for the BBF|
|2015 Co-Chair Professional Services Certification, MEF|
|2006-2014 Strategic Marketing Support, MEF|
|2009-2011 Co-Chair Global Interconnect, MEF|
|2007-2009 Board Member CTC-Los Angeles|
|2003–2006 Chair of the Board, MEF|
|2002-2003 VP Marketing, MEF|
|1999-2001 Chair of the Board 10 Gig. Ethernet Alliance|
|1998-1999 Board Member Gigabit Ethernet Alliance|
|Standards body experience: IEEE, IETF, BBF, MEF, etc.|
|Prior to founding MarketWord in 2006, Mark Fishburn held roles as Managing Director, VP marketing, VP sales, VP market development, technical strategy, and business unit manager with Xerox, Retix, Netcom Systems, Spirent. He has been a board member and chairman of several industry associations and frequent speaker at industry conferences worldwide.|
|2006-2020 MarketWord Inc., Founder, President|
|2019-2020 The Management Firm., Co-founder|
|1996-2006 Netcom/Spirent, VP Marketing, IPO Responsibilities: product marketing, marcoms, standards|
|1992-1996 Achieve Inc, AI sales software, founding president|
|1984-1992 Retix, UK Dir. Sales, UK Managing Director, VP Software Business Division Manager (USA). Sales person & sales team of the year, IPO|
|1981-1984 Xerox: Prod Marketing, Ethernet, 8010 Star workstation|
|Delivered world’s first Gigabit Ethernet copper product, July 2, 1999|
|Delivered world’s first Gigabit Ethernet fiber product, April 23, 1997|
|Installed Europe’s first commercial Ethernet. Paris 1982|
- Exponential Organizations are defined as delivering 10x better, faster, cheaper and must have three components represented by:
MTP, SCALE and IDEAS
An ExO’s Massive Transformative Purpose(“MTP”) reflects an organization’s aspiration and why it exists.
“SCALE” focuses on external elements: Staff-on-Demand | Community and Crowd | Algorithms | Leveraged Assets | Engagement.
“IDEAS” focuses on internal elements: Interfaces |Dashboards| Experimentation | Autonomy |Social Technology.
EXO Consultant and and Sprint Coach Certification achieved 2019. ExO is a rapidly growing worldwide community of around 4,000 consultants expert at introducing and training in the introduction of innovative management and technical approaches to large organizations.
THE COMPANY WE KEEP
MarketWord has directly or via its contracted clients provided marketing support to the following companies.
Accedian | Actiontec | Adtran | Altice Labs | Arris | ASSIA | AT&T | Bell Canada | Broadband Forum | British Telecom | Broadcom | Calix | CenturyLink | CENX | China Telecom | Ciena | Cisco | Comcast | Corning | Cox Business | Deutsche Telekom | EANTC | Ericsson | EXFO | Fujitsu | Gluware | Greenwave Systems | Huawei Technologies | InCoax | InfoVista | Intel | Iometrix | Juniper Networks | LAN | MEF | MOCA | NEC | Nokia | PCCW Global | PLDT | QA Cafe | RAD | Sckipio | Spark New Zealand | Spirent | TECH 2000 | Telebyte | UNH IOL | VantoGroup | Verizon | Veryx | Viavi | VMware | Vodafone
Also via work for the MEF and BBF indirect support has been provided for a further 250 member companies.